NCFL partner Better World Books featured on national TV tomorrow

NCFL partner Better World Books will be featured on national television tomorrow during the Notre Dame-Stanford football game. The game kicks off at 3:40 PM EDT on NBC, so the spot should run between 5 and 6 PM EDT.

During halftime of each Notre Dame home game, NBC runs a two-minute feature for the university asking “What Would You Fight For?” The question is a tie-in to the “Fighting Irish” mascot of university.

The spot will feature Xavier Helgesen and Christopher “Kreece” Fuchs, founders of Better World Books, a social enterprise that collects and sells books online. Each sale generates funds for literacy initiatives in the United States and around the world. They will reflect on the company’s mission and how the values and support they received as Notre Dame students and graduates helped form Better World Books.

Congratulations to Better World Books for this well-deserved recognition. Don’t forget to tune in Saturday afternoon!