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Jun 6, 2018 |
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This is the 5th blog in a series based on the NCFL publication, Stronger Families, Stronger Communities.

Many educators believe that working together and engaging families results in students being more successful. However, it can be difficult to put this belief into practice. It takes work and effort. When past Toyota Family Teacher of the Year honorees were asked to share keys for engaging families, a frequent theme emerged: trust.

NCFL Education Solutions

Trust is built through conscious effort over time. It grows from knowing that teachers and program providers are sincere and passionate about what they are doing. It comes from believing that all families and their contributions are valued. Past Toyota Family Teachers of the Year shared guidance for building trust.

Communication

Educators and program personnel need to communicate. Families should know general information about policies and events but also specific information about their children. Gwen Paul of Arizona emphasized the importance of being open with parents. “I think there always has to be that open communication...whether the message is good or bad. They have to know we’re here for them because we are working with their children.” Honest communication builds trust.

Listening

Communication is more than sending home flyers, updating websites, and sharing grades. Jean Ciborowski Fahey of Massachusetts said, “The greatest lesson I learned from families is to listen to them.” Building trust requires that educators listen to families, as the experts on their own lives and the lives of their children. Gretchen Conway from North Carolina added, “I feel like I am a better person and educator by listening more to my parents and judging less.”  Further, as trust is being built, Carolyn Becker from California shared how she listens to what is not said. “Listen between the lines to what someone is really trying to tell you. The more you understand the situation, the more you can be helpful.” Listening to families builds trust.

Rapport

Families need educators to share with them. Whether it is a dog’s name, a favorite team, or your motivation for helping others, little details can help families and educators find common ground.  Mark Faloni of Washington, DC shared how knowledge can be comforting. “Having been here so long lends itself to trust and rapport that I can build with new students, who find out that I have been doing this for all these years. This experience is comforting to them and they learn to trust that I have their best interests at heart.”

Building trust is a critical part of engaging families. From teacher to teacher, make sure that families know they are valued, and that their contribution is welcomed.  By building trust, educators can build relationships, community, and nurture learning.

What techniques do you use to build trust with families?

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NCFL Partners

Toyota Family Learning Program

Toyota, one of the nation's most successful corporations, began a partnership with NCFL in 1991. In addition to a commitment of more than $35 million, Toyota has also contributed a wealth of in-kind support — including advertising, planning and management expertise — to form one of the most progressive corporate/nonprofit partnerships in the nation.

Three major programs have been developed through the Toyota partnership based on the family literacy model of parents and children learning together. These models have influenced federal and state legislation, leveraged local dollars to support family literacy and led to successful programs being replicated across the country.

Read More about Toyota and NCFL

Dollar General Literacy Foundation

The Dollar General Literacy Foundation began partnering with NCFL in 2006. A signature effort of this partnership is the National Literacy Directory, a resource that launched in 2010 and strives to reach the 35.7 million adults ages 18-64 who do not have a high school diploma by guiding them to better-paying, more stable jobs.

The National Literacy Directory contains over 10,000 educational agencies located across the United States and has a dedicated toll-free number to help support those wanting to pursue educational opportunities in their communities.

Dollar General also provides support for development of NCFL’s innovative family learning resources centered on financial literacy and Parent and Child Together (PACT) Time®.

Go to Dollar General Literacy Foundation's website

PNC Grow Up Great

PNC Grow Up Great believes deeply in the power of high-quality early childhood education and provides innovative opportunities that assist families, educators and community organizations to enhance children's learning and development.

PNC Grow Up Great has partnered with NCFL since 1994 to advance early literacy and learning resources for vulnerable families. Current efforts supported by PNC include a collaborative initiative in two at-risk Detroit communities that engages families to support vocabulary development for children under age 5.

NCFL's work is also featured on the PNC Grow Up Great Lesson Center website. The Lesson Center includes over 100 free, high-quality preschool lesson plans and research-based instructional techniques and strategies. All lesson plans contain Home/School Connections printouts, in English and Spanish, to help families extend and reinforce the learning at home.

PNC Grow Up Great

W.K. Kellogg Foundation

NCFL has partnered with the W.K. Kellogg Foundation since January 2016. The Foundation is currently supporting a dynamic two-generation family engagement initiative that expands NCFL's Family Learning model into select Head Start programs nationwide. NCFL's model presents an innovative way to support Head Start programs in meeting outcomes aligned with the Parent, Family, and Community Engagement Framework.

Visit the Foundation website

Better World Books

Better World Books selected NCFL as its domestic literacy partner in 2005 and has raised more than $1 million to support NCFL’s work and donated more than $15 million to support literacy and education efforts worldwide. Better World Books is a triple-bottom-line online bookstore, working equally for people, planet and profit. Each book purchased powers literacy across the world.

Better World Books’ support of NCFL has provided books and workshops to families after Hurricane Katrina, donated large book donations to literacy programs and families nationwide and fueled innovative family literacy and learning programs and resources in libraries, schools and community-based organizations. In addition to their work for literacy and education, Better World Books diverts books from landfills and offers carbon-balanced shipping.

Better World Books

Bill & Melinda Gates Foundation

In 2013, NCFL began a partnership with the Gates Foundation to ensure that our network of students, teachers, and families thrive among recent shifts in standards-based education. NCFL will leverage the unique strengths of our award-winning Wonderopolis® platform to build upon the growing teacher network that uses the resource for core daily instruction and as a basis for professional growth.

Foundation Website

Goodling Institute

NCFL has partnered with the Goodling Institute for Research and Family Literacy at Penn State University since 2001, working collaboratively to further research, professional development, and policy efforts for family literacy and intergenerational learning.

The work of this partnership includes, but is not limited to, a strong research strand at NCFL's national annual convening, the Families Learning Summit; advocacy for family literacy and learning to further support for and inclusion of family-focused education in new and ongoing legislation; and dissemination of the latest research, resources, information, and professional development opportunities for literacy and learning practitioners and advocates, including the Certificate in Family Literacy provided by the Goodling Institute.

Goodling Institute for Research and Family Literacy at Penn State University